Success Factors in a Weblog Community

Christian Safran (Graz University of Technology, Austria)

Frank Kappe (Graz University of Technology, Austria)

Abstract: User generated content published via weblogs (also known as blogs) has gained importance in the last years, and the number of globally available weblogs increases. However, a large fraction of these show low publishing activity and are rarely read. This paper is a quantitative analysis of success factors in a community of over 15.000 weblogs, hosted by a local Austrian newspaper. We looked at publishing activity by content type, community activity and writing style. Also, the interconnectedness of the community was analyzed.

Keywords: blogging, e-communities, user generated content, weblog analysis

Categories: H.3.5, H.4.3, H.5.1, M.6