From Analog to Digital Television; Strategies to Promote Rapid Adaptation and Awareness

Manuel J. Fernández Iglesias (Universidade de Vigo, Spain)

Luis M. Álvarez Sabucedo (Universidade de Vigo, Spain)

Abstract: Europe is currently transitioning to digital terrestrial television and isaimed to replace all analog infrastructures by 2012. Besides replacing all broadcasting networks in Europe, the transition requires updating household televisions andantennas. As with any major change, public administrations must keep citizens informed and provide support, especially when dealing with a communication mediumexpected to support a new portfolio of services and information. State-of-the-art technologies enable universal coverage in locations where television services are currentlyunavailable. This paper evaluates the transition to digital television in several European regions and analyzes novel approaches and solutions to achieving universal accessto digital television and citizen awarenes.

Keywords: DTT, change managing, citizen support, migration

Categories: A.1, C.2.m, H.3.5, J.1