Key Person Analysis in Social Communities within the Blogosphere
Anna Zygmunt (AGH University of Science and Technology, Poland)
Piotr Bródka (Wrocław University of Technology, Poland)
Przemysław Kazienko (Wrocław University of Technology, Poland)
Jarosław Koźlak (AGH University of Science and Technology, Poland)
Abstract: Identifying key persons active in social groups in the blogosphere is performed by means of social network analysis. Two main independent approaches are considered in the paper: (i) discovery of the most important individuals in persistent social communities and (ii) regular centrality measures applied either to social groups or the entire network. A new method for separating of groups stable over time, fulfilling given conditions of activity level of their members is proposed. Furthermore, a new concept for extracting user roles and key persons in such groups is also presented. This new approach was compared to the typical clustering method and the structural node position measure applied to rank users. The experimental studies have been carried out on real two-year blogosphere data.
Keywords: CPM, SNA, blogosphere, fast modularity optimization, key person, node position, persistent group, role identification, social community extraction, social group, social network, social network analysis, stable social group
Categories: E.m, F.2.m, G.2.2, G.2.3, H.3.1, H.3.5, H.4.3, I.5.1, I.5.3, I.5.4, I.7.4, I.7.5, J.4, K.4.2, L.6.1, L.6.2, M.0